Builders began asking Susan to decorate their model homes. Here, Susan could combine her interior design skills with selling custom furniture. She took a risk, followed her instincts, and opened a furniture store in the Village of Pittsford. Again, an opportunity presented itself, this time in Palm Beach, Florida, where she decorated and designed condos.īack home in Rochester by the early 1990’s, Susan noticed a gap in the design and furniture business. Although Susan went to college to become a veterinarian, her passion for interior design became her number one priority and led her to switch directions. Since 1983, she has designed additions for clients’ homes. Through the Brighton Modeling Agency, Susan was able to explore another of her interests – building houses, remodeling, and interior design. For Susan, it was the perfect opportunity to incorporate business and social aspects by casting most of her friends in the commercials and finding sales representatives at the TV stations who would assist and/or contribute to making and/or creating the commercials. Recognizing the need for cost-effective advertising for local stores through commercials, when she was only sixteen and experimenting with photography, she and her friend, Ardis, co-founded the Brighton Modeling Agency. Since one is a stray that comes and goes as she pleases, Susan refers to her pets as two and one-half cats.Įven at an early age, Susan could see and identify business opportunities. “Family is not a family, without pets,” Susan stated. Together, they formed a beautiful family with two children and two and one-half pets. Her husband is now her best friend and life partner in every adventure that Susan has become involved. A native of Brighton, NY, where she was born raised finished high school and, met her husband, who was her childhood friend. Susan Katz-Aser is one of them, a Woman Entrepreneur. Women entrepreneurs are agile, innovative problem-solvers, meeting corporations’ needs quickly, adapting to marketplace changes and providing deep value. Some may argue that women entrepreneurs are more adept than their male counterparts at seeing gaps in the market and seizing the opportunity. Entrepreneurs start companies when they see a need in the marketplace that they can fill, whether it is creating a new product or service or targeting an underserved segment of the market.
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